59财进 销量依旧行业领先 这个“618” 农夫山泉线上会员数和新客数有了大幅增长

新民晚报讯（记者 杨硕）618电商购物节战绩公布。记者今日从农夫山泉方面获悉，其618全周期总销量依旧保持了全行业全网第一的位置。

与此同时，今年618期间农夫山泉线上会员数和新客数有了巨大的增长。抖音、京东和天猫三平台的农夫山泉会员数突破了千万大关，达到1024万，同比增长了58.9%，这还不算农夫山泉自有线上平台的会员数。此外，5月20日至6月18日期间，超过250万新客在线上购买了农夫山泉产品，成为有史以来新客数增长最多的一年。

推出不到3月的农夫山泉新品纯净水也在618期间成绩亮眼——“618”电商购物节开门红（5月31日-6月3日），累计销售突破100万件。618当天，纯净水产品冲上了京东水饮新品排行榜第一。据了解59财进，行业内绝大多数纯净水以自来水为水源，而农夫山泉纯净水凭借“天然水源”的差异点，上市后迅速打开了全国市场，并带动了整个纯净水市场的竞争和升级。

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